Selected Work / Google Ads Strategy
Local Med Spa Acquisition
Google Ads acquisition framework for a local aesthetic practice
An example of how Precision Ads approaches paid search strategy, account structure, measurement, and optimization for a local aesthetic practice.
- Botox & injectables
- Laser services
- Skin treatments
- High-intent local search
- Conversion tracking
- Landing-page optimization
More booked appointments at a controlled cost per lead.
The objective is to increase qualified appointment bookings for treatments the practice actually wants to sell, while keeping cost per lead within a range the treatment value supports.
Med spa search is competitive and locally concentrated, so the framework prioritizes intent quality and geographic discipline over raw traffic volume.
Not every treatment carries the same value. The account should be weighted toward the services the practice wants more of.
Buy the searches that are ready to book.
Treatment-specific and local-modifier searches indicate someone comparing providers rather than researching a procedure for the first time. Those are the queries the budget should protect.
- “Botox near me”
- “lip filler [city]”
- “laser hair removal cost”
- “best med spa in [city]”
One campaign per service line, not one campaign for everything.
Grouping every treatment into a single campaign hides performance and lets one service consume the budget of another. Segmenting by service line makes spend, cost per lead, and ad relevance visible per treatment.
- Botox & Injectables
- Laser Services
- Skin Treatments
- Branded Terms
Segmentation is a reporting decision as much as a bidding one — you can only optimize what you can see separately.
Track the booking, and send the click to the right page.
Consultation requests, booking submissions, and calls are tracked as distinct conversion actions so the practice can tell an inquiry apart from a scheduled appointment.
Each service campaign points to a page about that specific treatment — pricing context, what to expect, and a booking path visible without scrolling. A generic homepage destination is one of the most common sources of wasted spend in this category.
High-intent traffic, segmented by service, measured to the booking.
Concentrate budget on treatment and local-modifier searches, separate campaigns by service line so performance is legible, track the actions that represent real bookings, and align every landing page to the treatment being searched.
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