Google Ads Management
Google Ads Management for Small Businesses.
Hands-on management of search campaigns built around buyer intent — campaign structure, keyword strategy, ad creative, conversion tracking, and continuous optimization, reported in plain language.
What's Included
Everything That Moves PPC Performance.
Paid search performance is the result of structure, targeting, measurement, and iteration working together. Each of these is managed directly.
01
Campaign Structure
Accounts organized around how people actually search, so budget, match types, and messaging stay aligned with intent rather than inherited from an old build.
02
Keyword & Search Term Strategy
Ongoing search term review to expand what converts, add negatives for what doesn't, and keep spend pointed at commercial intent.
03
Ad Creative & Assets
Ad copy and assets written against the query and the landing page, then tested rather than left static.
04
Conversion Tracking
Tracking configured and validated so leads, calls, and form submissions are measured correctly before optimization decisions are made.
05
Budget & Bidding
Budget pacing and bid strategy managed against performance rather than set once and forgotten.
06
Optimization & Reporting
Regular optimization work with plain-language reporting on what changed, what it cost, and what it produced.
How Engagements Start
Audit First. Then Strategy, Then Management.
Every engagement starts with a review of the account: campaign structure, keyword targeting, search terms, ad messaging, budget allocation, and conversion tracking. That review shapes the strategy, and the strategy shapes what gets managed week to week. You can see the full four-step process or read selected work for examples of how accounts are structured.
Questions
Google Ads Management FAQ.
- What does Google Ads management include?
- Campaign structure, keyword and search term management, ad creative, budget and bidding, conversion tracking, ongoing optimization, and reporting. Management is hands-on rather than automated set-and-forget.
- Who is this Google Ads management service for?
- Small and mid-sized businesses running lead generation or e-commerce campaigns — local service businesses, professional services, and growing companies that need paid search managed properly.
- Do you work with existing Google Ads accounts?
- Yes. Existing accounts can be audited first to identify wasted spend, structural issues, tracking problems, and optimization opportunities before any changes are made.
- How much does Google Ads management cost?
- Management starts at $750 per month, and a standalone Google Ads audit is $199 one-time. Final pricing depends on account size, ad spend, complexity, and scope.
Start With a Free Google Ads Audit.
See where spend is going, what's converting, and what should change before committing to management.
Request a Free Audit