NJ PPC Specialist

Google Ads management for New Jersey service businesses

I'm a New Jersey-based Google Ads specialist. I fix your tracking first, target the towns you actually serve, and manage your account myself — no hand-off to a junior rep.

Why a local NJ specialist matters

New Jersey isn't one market. A plumber in Hackensack competes with New York-area pricing; a roofer in Toms River lives and dies by storm season; an HVAC company in New Brunswick might serve three counties in a single afternoon. Running the same Google Ads playbook across all of that wastes money.

I spent five years as Head of Digital Advertising at New Jersey agencies, managing 50+ Google Ads accounts. That's where I learned how differently these markets behave — and how much budget disappears when an account targets "New Jersey" instead of the specific towns a business serves.

Targeting

Town-level targeting across North, Central and South Jersey

I target by town, ZIP code, or county — whichever matches how your crews and customers actually move. A Monmouth County business might target Freehold, Marlboro, and Manalapan but exclude the far end of Ocean County; a Middlesex business might reach into Somerset but not Bergen.

North Jersey

Dense, competitive, and close to New York pricing in many categories. Counties like Bergen and Morris often need tighter town-level targeting and careful bidding to keep costs in check.

Central Jersey

A mix of suburbs and commuter towns. Middlesex and Monmouth businesses often serve customers across county lines, so I build targeting around actual drive times rather than county borders.

South Jersey & the Shore

Seasonal swings matter here, especially in Ocean County and shore towns. Budgets and schedules shift with summer demand and storm seasons instead of staying flat all year.

Founder-led

You work directly with me

Precision Ads is me, Blake Guerriero. I'm Google Ads Search Certified and I personally build, manage, and report on every account. When you call, you get the person who knows your campaigns — not a ticket queue. I'm taking on a limited number of founding clients so every account gets that attention.

Tracking first

Real leads before any optimization

  • Calls from ads and from your website, counted only when they're long enough to be real
  • Form fills and online bookings tracked in GA4 and Google Tag Manager
  • Nothing counted as a conversion that isn't actually a lead
  • Campaign changes made only after the data is trustworthy

Pricing

Straightforward pricing

Start here

Google Ads Audit

$199

One-time. Credited toward your first month if you hire me within 30 days.

Management

From $750/mo

Final pricing depends on account size, ad spend, and scope. Ad spend is paid directly to Google.

Terms

3-month minimum

Then month-to-month. You keep full ownership of your account and data.

Find at least $500/mo in wasted spend or tracking errors — or the audit is free.

See everything included in Google Ads management services.

Not in New Jersey? I work with businesses nationwide — see who I help.

FAQ

New Jersey Google Ads FAQ

Do you only work with New Jersey businesses?
No, but New Jersey is where I'm based and the market I know best. Most of my focus is on NJ service businesses, and I can manage accounts elsewhere in the U.S.
Can you target specific NJ towns or counties instead of the whole state?
Yes, and I usually recommend it. I set targeting to the towns, ZIP codes, or counties you actually serve — for example, Monmouth and Ocean but not Bergen — so you don't pay for clicks from places you won't travel to.
Do we need to meet in person?
No. Most of the work happens over phone, video, and email, which keeps costs down. Because I'm in New Jersey, the time zone and market context are the same as yours.
Is New Jersey too competitive for a small Google Ads budget?
Some categories are expensive here, especially near New York and Philadelphia. That's why I narrow targeting to the towns and services that matter most, cut wasted searches, and track calls properly — so a modest budget is spent where it counts. The audit will tell you whether your budget is realistic for your goals.
Will I work with you directly or an account manager?
Directly with me. Precision Ads is a founder-led firm — the person you talk to is the person building and managing your campaigns.

Start with a $199 Google Ads audit.

Find at least $500/mo in wasted spend or tracking errors — or the audit is free.