HVAC Google Ads
HVAC Google Ads built around no-heat calls, not wasted clicks.
I separate emergency, install, and maintenance demand, pace budget with the seasons, and track every call — including the ones at 10pm.
HVAC demand swings hard. The first cold snap in November floods phones with "furnace not working" calls; the first 90-degree week in June does the same for AC. In between, it's tune-ups, replacements, and people comparing quotes. An account that treats all of that as one campaign with one budget will overspend in the shoulder months and miss calls when it matters.
The way I run HVAC accounts is simple: emergency searches get their own campaigns, schedules, and call-focused ads; installs and replacements get budget and landing pages built for higher-ticket decisions; and maintenance plans get a steady, lower-cost campaign that fills the calendar when the weather is mild.
Where budget leaks
Common reasons HVAC contractors Google Ads waste money
Emergency and install searches mixed together
"No heat" at 9pm and "heat pump cost" are different customers. In one campaign, Google can't tell which matters more, and your ad copy can't speak to either properly.
Ads off after hours — or on, with nobody answering
If ads stop at 5pm you miss urgent calls; if they run overnight and calls go to voicemail, you pay for clicks that become someone else's job. Scheduling has to match how your phones are covered.
Same budget in January and April
Seasonal demand needs seasonal budgets. A flat daily cap throttles you in peak weeks and wastes money in slow ones.
Paying for DIY and parts searches
"How to reset furnace," "thermostat blinking," "AC capacitor" and brand-name part searches match broad HVAC keywords and rarely become service calls.
No call tracking
Most HVAC leads call. Without tracking qualified calls, you can't tell which campaigns are producing booked jobs, and automated bidding has nothing real to learn from.
Targeting past your service area
Showing ads 40 minutes away means paying for calls your techs can't reach quickly — or won't take at all.
The setup
How I'd set up your account
- 01
Tracking before anything else
Call tracking on ads and the website, qualified-call conversions by duration, and form and booking tracking through GA4 and Google Tag Manager.
- 02
Emergency campaigns
Dedicated no-heat, no-AC, and repair campaigns with call assets, urgent ad copy, and their own budgets so they never get starved by install spending.
- 03
Install & replacement campaigns
Furnace, AC, heat pump, and boiler replacement with landing pages that explain options, financing if you offer it, and a clear way to request an estimate.
- 04
Maintenance plan campaign
A lower-cost campaign promoting tune-ups and service agreements during mild months — useful for keeping techs busy and building recurring revenue.
- 05
Ad schedule matched to your phones
If you answer 24/7, emergency ads run 24/7 with bid adjustments for nights and weekends. If you don't, ads pause when nobody can pick up.
- 06
Geo-targeting by drive time
Targeting set to the towns your techs can realistically reach, with tighter radiuses on emergency campaigns where response time matters most.
$199 audit
What the $199 audit checks for HVAC contractors
- Call tracking setup and whether qualified calls are counted as conversions
- Whether emergency, install, and maintenance demand are separated
- Ad schedule vs. your actual phone coverage, including after-hours
- Seasonal budget pacing and days campaigns were limited by budget
- Spend on DIY, parts, and how-to searches
- Location targeting vs. your real service area
You get a prioritized action plan in plain English — what to fix first and why. See the full Google Ads audit details.
Pricing
Straightforward pricing
Start here
Google Ads Audit
$199
One-time. Credited toward your first month if you hire me within 30 days.
Management
From $750/mo
Final pricing depends on account size, ad spend, and scope. Ad spend is paid directly to Google.
Terms
3-month minimum
Then month-to-month. You keep full ownership of your account and data.
Find at least $500/mo in wasted spend or tracking errors — or the audit is free.
More on Google Ads management services and Google Ads management in New Jersey.
Based in New Jersey, working with businesses across the US. Not in HVAC? I work with businesses in every industry — see all industries.
FAQ
HVAC Google Ads FAQ
- Should HVAC ads run 24/7?
- Only if someone answers the phone 24/7. If you offer after-hours emergency service, emergency campaigns should run overnight and on weekends. If not, I pause them when nobody can pick up so you're not paying for calls that go to voicemail.
- How do you handle seasonality for HVAC?
- Heating and cooling campaigns get budgets that rise and fall with the weather. I push spend into the first cold and hot weeks, then shift toward maintenance and replacement campaigns in the shoulder months.
- Are maintenance plan ads worth running?
- Often, yes. They're usually cheaper per click than emergency terms, they fill the schedule in mild weather, and service agreements create repeat customers. I treat them as a separate campaign with its own goals.
- Can you track which ads produce phone calls?
- Yes. I set up call tracking for calls from ads and from your website, and count calls over a set duration as conversions so short or accidental calls don't skew the data.
- Do you work with HVAC companies outside New Jersey?
- Yes. I'm based in New Jersey, working with businesses across the US. The approach is the same wherever your market is.
Find out where your ad budget is going.
Find at least $500/mo in wasted spend or tracking errors — or the audit is free.