Google Ads for Med Spas
Google Ads for med spas, organized by treatment and tracked to the booking.
Botox, fillers, and laser each get their own campaign and landing page, ads are written with Google's healthcare policies in mind, and every booking is tracked.
Med spa searches are specific. Someone looking for "lip filler near me" isn't the same person searching "laser hair removal packages," and neither wants to land on a homepage listing twenty services. The accounts that work best mirror how people actually shop for treatments: one campaign per core treatment, one matching landing page, one clear way to book.
Med spas also have constraints most local businesses don't. Google restricts how some prescription treatments and health-related claims can be advertised, and some terms can limit where ads are allowed to show. I build campaigns and ad copy with those policies in mind from the start, so you're not dealing with disapproved ads after launch.
Where budget leaks
Common reasons med spas Google Ads waste money
Every treatment in one campaign
Botox, fillers, laser, and facials have different prices, audiences, and search volume. Lumped together, budget flows to whatever is cheapest to click — not what's most valuable to your schedule.
Ads that land on the homepage
A filler search should land on a filler page with pricing guidance, before-and-after policy-safe content, and a booking button. Generic pages lose people who were ready to book.
Policy disapprovals and limited ads
Certain prescription drug names and health claims are restricted by Google. Ads written without that in mind get disapproved or quietly limited, and spend shifts to whatever is still running.
Bookings not tracked
Many med spas use third-party booking tools. If those bookings aren't tracked back to Google Ads, you can't tell which treatment campaigns are filling the calendar.
Radius too wide
Most clients won't drive an hour for a treatment. A wide radius pays for clicks from people who'll book somewhere closer.
Paying for job and training searches
"Aesthetician jobs," "Botox certification," and "injector training" match treatment keywords and never become clients.
The setup
How I'd set up your account
- 01
Booking and form tracking
Track online bookings (including third-party booking tools where they allow it), consultation forms, and calls in GA4 and Google Tag Manager, so each treatment campaign has real conversion data.
- 02
Treatment-level campaigns
Separate campaigns for your core treatments — typically neurotoxins, fillers, and laser services — each with its own budget, keywords, and ad copy.
- 03
Policy-aware ad copy
Ads written to stay within Google's healthcare and medicines policies, focused on consultations, experience, and booking rather than restricted claims or drug names where they would cause problems.
- 04
Landing pages that match
Each campaign points to a page for that treatment with a clear booking path. If those pages don't exist yet, I'll tell you exactly what each one needs.
- 05
Local radius targeting
Targeting around your location at a radius that reflects how far clients will realistically travel, with town-level adjustments where demand is stronger.
- 06
Negatives for jobs and training
Career, certification, training, and wholesale-product searches excluded from the start and reviewed weekly.
$199 audit
What the $199 audit checks for med spas
- Whether bookings, forms, and calls are tracked back to Google Ads
- Disapproved or limited ads and the policies behind them
- Whether treatments are separated into their own campaigns
- Landing page match — does each treatment ad land on that treatment's page?
- Radius and location settings vs. where your clients come from
- Spend on job, training, and certification searches
You get a prioritized action plan in plain English — what to fix first and why. See the full Google Ads audit details.
Pricing
Straightforward pricing
Start here
Google Ads Audit
$199
One-time. Credited toward your first month if you hire me within 30 days.
Management
From $750/mo
Final pricing depends on account size, ad spend, and scope. Ad spend is paid directly to Google.
Terms
3-month minimum
Then month-to-month. You keep full ownership of your account and data.
Find at least $500/mo in wasted spend or tracking errors — or the audit is free.
More on Google Ads management services and Google Ads management in New Jersey.
Based in New Jersey, working with businesses across the US. Not in aesthetics? I work with businesses in every industry — see all industries.
FAQ
Google Ads for Med Spas FAQ
- Can med spas advertise Botox on Google?
- Google restricts advertising of prescription drugs, and brand names like Botox can trigger those restrictions depending on the wording and country. I write ads with Google's healthcare policies in mind — often focusing on the treatment category and consultation — to avoid disapprovals.
- Should each treatment have its own campaign?
- For your main treatments, yes. Separate campaigns let me control budget by treatment, match ads to the exact search, and send people to the right page. Smaller services can be grouped.
- Can you track bookings from my booking software?
- In many cases, yes. It depends on the booking tool and whether it supports tracking tags or a redirect to a confirmation page. I'll check during the audit and tell you what's possible.
- How far should my ads reach?
- Usually a tighter radius than most med spas start with. Clients tend to book close to home or work, so I set a radius based on your location and adjust by town once data comes in.
- Do I need new landing pages?
- If your ads currently land on your homepage, probably. One focused page per core treatment with a clear booking button typically makes a meaningful difference. I can also build them through my website service.
Find out where your med spa budget is going.
Find at least $500/mo in wasted spend or tracking errors — or the audit is free.